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Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-settings.php on line 487

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-settings.php on line 494

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-settings.php on line 530

Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 611

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 728

Strict Standards: Redefining already defined constructor for class wpdb in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/wp-db.php on line 306

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/cache.php on line 103

Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/cache.php on line 425

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/query.php on line 21

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/theme.php on line 623

Strict Standards: Redefining already defined constructor for class WP_Dependencies in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/class.wp-dependencies.php on line 15

Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GoogleSitemapGeneratorLoader::Enable() should not be called statically in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/plugin.php on line 311
Tracking de campagne dans Google Analytics « MARS IINK | Social Blog Club
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Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Tracking de campagne dans Google Analytics


En cette période un peu morose il est plus que jamais nécessaire de savoir quel sont les performances de vos campagnes et le ROI de vos investissements en acquisition de trafic.
Google Analytics vous permet de prendre d’analyser les performances de vos campagnes pour les optimiser et maximiser votre ROI.

Le tracking de campagne Google Analytics vous permet d’obtenir des rapports sur la performance des campagnes externes. Il vous aide à savoir quelles sont les campagnes qui ont engendré le plus grand nombre de clics publicitaires, quels sont les vendeurs qui ont entraîné un plus grand trafic vers le site, quels moyens de campagnes (email, bandeau, etc.) génèrent les meilleurs résultats, et quels efforts contribuent le plus au succès de votre site.

Les réponses que vous donnera cette fonctionnalité :

•    Quelles campagnes entraînent un plus grand trafic vers mon site ?
•    Quelles campagnes ont le taux de conversion de nouveaux clients le plus élevé ?
•    Quels formats publicitaires sont les plus efficaces ?
•    Quel média publicitaire (paiement au clic, bandeau, email, etc.) est le plus efficace pour moi ?

Les mesures à suivre pour optimiser vos campagnes

•    Clics publicitaires (lorsqu’AdWords et Analytics sont pluggés)
•    Taux de conversion : inscriptions, création de compte, consultation de page clé, etc
•    Mesures d’e-commerce : ventes, panier moyen, etc

Quelques actions à mettre en place pour maximiser le ROI de vos campagnes

•    Identifier et privilégier les campagnes au taux de conversion les plus élevés
•    Modifier ou supprimer les campagnes avec de mauvais taux de conversion
•    Liens sponsorisés : identifier les meilleurs mots clés et éliminer les mots clés inutiles

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