Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-settings.php on line 472

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-settings.php on line 487

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-settings.php on line 494

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-settings.php on line 530

Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 611

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 728

Strict Standards: Redefining already defined constructor for class wpdb in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/wp-db.php on line 306

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/cache.php on line 103

Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/cache.php on line 425

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/query.php on line 21

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/theme.php on line 623

Strict Standards: Redefining already defined constructor for class WP_Dependencies in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/class.wp-dependencies.php on line 15

Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GoogleSitemapGeneratorLoader::Enable() should not be called statically in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/plugin.php on line 311

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/post.php on line 2747

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/post.php on line 2706

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 230

Warning: Cannot modify header information - headers already sent by (output started at /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-settings.php:472) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/feed-rss2.php on line 8
MARS IINK | Social Blog Club » Google Analytics http://www.mars-iink.fr/Social-Blog-Club Tirez le meilleur du web
Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/post.php on line 2747

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41
Thu, 06 Oct 2011 20:06:09 +0000
http://wordpress.org/?v=2.6.1 en
Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55
Google Analytics ouvre son API
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/google-analytics-ouvre-son-api
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/google-analytics-ouvre-son-api#comments

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41
Wed, 22 Apr 2009 14:08:10 +0000
Maars http://www.mars-iink.fr/Social-Blog-Club/?p=324 Depuis le temps que certains d’entre nous l’attendait, c’est désormais officiel, Google Analytics ouvre son API :)

Voilà l’annonce faîte hier soir sur le blog officiel de Google Analytics :
“Nous sommes aujourd’hui ravis d’annoncer le lancement de l’API d’exportation de données pour Google Analytics. Cette nouvelle API rejoint Google Code Labs et est disponible pour tous les utilisateurs d’Analytics.”

Pourquoi autant d’exitation autour de cette nouvelle ?
Au-delà du fait que ça fait un moment que c’est attendu, ceux qui font du Web Analytics savent que l’important est d’avoir un outil sur mesure, qui réponde aux questionx business qui sont propres à chaque entreprise. Alors que Google Analytics fournissait des rapports plutôt standard nous allons désormais pouvoir le personnalisé en fonction de besoins spécifiques et avoir, par exemple, des tableaux de bord adaptés à vos indicateurs clés de performance et sous la forme qui convient le mieux à vos collaborateurs.

Ainsi la créativité des synergies Marketing / Technique va s’intensifier et donner lieu à de petites merveilles d’inteligence économique ;)

Les premières applications basiques, seront des visualisations de données, sur votre iPhone ou votre intranet par exemple, mais ensuite ça devra aller beaucoup plus loin. Le meilleur est à venir.

Voici les premiers exemples d’application, sur cette page, ainsi que la page dédié sur Google Code.

]]>

Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/google-analytics-ouvre-son-api/feed

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55
Tunnels de conversion en 60 secondes
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/tunnels-de-conversion-en-60-secondes
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/tunnels-de-conversion-en-60-secondes#comments

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41
Fri, 03 Apr 2009 13:20:06 +0000
k113 http://www.mars-iink.fr/Social-Blog-Club/?p=315 Vous n’arrivez pas à convertir en dépit de la masse de trafic que vous envoyez sur votre site ?
Pensez à créer et analyser les tunnels de conversions.
Vous pouvez alors identifier combien de prospects vous perdez à chaque étape.
Maars vous invitera surement à créer des profils pour tracker plus de 4 tunnels de conversion ;)

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Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/tunnels-de-conversion-en-60-secondes/feed

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55
Couplage Google AdWords / Analytics : ca bouge
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/google-adwords-analytics-260209
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/google-adwords-analytics-260209#comments

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41
Thu, 26 Feb 2009 09:56:29 +0000
Maars http://www.mars-iink.fr/Social-Blog-Club/?p=286 Visiblement ça bouge encore du côté de Google Analytics.
Cette fois c’est la connexion Google AdWords / Google Analytics qui semble être en voie de modification.
Est-ce que Google va sortir DartSearch des cartons ? Ce serait un gros cadeau !
Nous attendons donc avec impatiente le 4 mars.

=========

Extrait du mail de Google :

On March 4th, we will be updating how Google Analytics imports AdWords data to improve security and provide greater control and convenience. This update will require that your AdWords and Analytics accounts are linked and that you have “Apply Cost Data” selected. We are proactively notifying Administrators of Analytics accounts that will be affected by this change (you either have auto-tagging enabled and/or have a linked account without cost data applied to some or all of your profiles).

If you are receiving AdWords traffic (e.g. Visits), but the AdWords reports in Google Analytics do not contain impression or click data (e.g. CPC, Impressions, ROI), then it is likely that AdWords and Analytics are not linked or the cost data option is turned off for that profile. The cost data import option is selected by default when linking your accounts; however, new profiles created after the linking process may not have cost data implemented.

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Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/google-adwords-analytics-260209/feed

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55
Google AdWords ou Analytics : à qui se fier ?
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/google-adwords-ou-analytics-a-qui-se-fier
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/google-adwords-ou-analytics-a-qui-se-fier#comments

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41
Fri, 12 Dec 2008 13:55:37 +0000
k113 http://www.mars-iink.fr/Social-Blog-Club/?p=229 Le couplage Google AdWords / Google Analytics vous permet d’avoir une vision plus qualitative de vos investissements en liens sponsorisés.

A l’instar de Marc vous vous demandez peut être pourquoi les chiffres du tracking Google AdWords sont différents de ceux de Google Analytics. Et surtout lequel des deux a raison ?

Les deux systèmes ont raison, bien qu’ils donnent des résultat différents.
Avant de rentrer dans le détail technique, voici deux petits exemples qui nous aiderons à comprendre.

Imaginons que j’ai un site, marsienfinder.com, qui vend en ligne des marsiens de compagnie.

Je réalise une campagne de pub AdWords, trackées par AdWords et j’ai également Google Analytics implémenté très proprement. J’ai également pluggé (connecter) AdWords et Analytics.
Vendredi je regarde mes stats de la semaine et je constate que j’ai vendu 2 marsiens.

Celui du lundi a été vraisemblablement vendu par AdWords, les 2 systèmes de tracking sont d’accord.

Ce premier marsien a été acheté par Julie. Elle a procédé ainsi :
1- Julie tape dans Google “achat marsien”
2- Elle trouve mon site et clique mon annonce AdWords
3- Elle arrive sur le site et découvre des minis Marsupilami à moins de 15€
4- Elle craque et en achète un

Résultats Google : AdWords : 1 vente attribuée au mot clé “achat marsien”,
Analytics 1 vente attribuée à AdWords pour le mot clé “achat marsien”

Pour la vente de mercredi j’ai deux résultats différents.
Cette fois il s’agit d’un marsien bien plus cher car plus rare, acheté par Marc qui avait déjà acheté 3 marsupilami chez Marsiendiscount.

1- Lundi Marc saisit dans Google “achat marsien”
2- il trouve mon annonce AdWords et clique
3- Il trouve sur mon site le marsien recherché
4- le prix est de 1 000 € et se dit qu’il peut trouver moins cher
5- Il n’a pas réussi à trouver moins cher et décide d’acheter sur mon site.
Cette fois il tape “marsienfinder” dans Google et clique sur le premier résultat en référencement organique.
6- il retrouve retrouve sur mon site le produit et achète le marsien tant recherché.

Résultats Google :
AdWords 1 vente attribuée au mot clé achat marsien,
Analytics 1 vente pour Google en référencement naturel, mot clé : marsfinder

Maintenant la différence vous semble peut être plus claire, et acceptable.
Dans le cas de Julie, les cookies d’AdWords et Analytics enregistrent une vente attribuée au mot clé “achat marsien” via AdWords.
Dans le cas de Marc les cookies enregistrent des valeurs différentes car il fonctionnent de manière différente. Le cookie AdWords enregistre la valeur “achat marsien” et lui attribue la vente mercredi.
Le cookie Google Analytics enregistrent également “achat marsien” lors de la première visite de Marc.
Toutefois, à sa seconde visite cette valeur est écrasée par “marsienfinder” en référencement organique dans Google. AdWords ne se soucie pas des autres sources de trafic et il attribue la vente au clic enregistré lundi.
Toutefois si Marc avait cliqué sur une annonce AdWords pour le mot clé “marsienfinder” la vente aurait été attribuée à ce deuxième mot clé et non au premier.

Ainsi lorsque vous comparez les résultats AdWords et Analytics c’est un peu comme si compariez des pommes et des poires… AdWords va tracker le dernier mot clé de vos campagnes AdWords qui a généré la vente, alors qu’Analytics va tracker la dernière source, et éventuellement mot clé, qui a généré la vente.

Vous pourriez donc pensez que le tracking AdWords aura toujours moins de vente que celui d’Analytics.
En fait ce n’est pas toujours le cas car dans Google Analytics l’accès direct n’écrase pas la dernière source.
Aussi lorsque Julie reviendra via le lien qu’elle a enregistré dans ses favoris pour acheter 1, puis 2 puis 3 nouveaux marsiens, dans Google Analytics la vente sera attribuée…. au mot clé “achat marsien”.
Par défaut le cookies Google AdWords dure 1 mois, tandis que le cookies de campagne de Google Analytics est de 6 mois.

Et vous, dans le cas de Marc, à qui attribueriez-vous la vente ?

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Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/google-adwords-ou-analytics-a-qui-se-fier/feed

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55
Google AdWords / Google Analytics : le couplage
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/google-adwords-google-analytics-le-couplage
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/google-adwords-google-analytics-le-couplage#comments

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41
Thu, 04 Dec 2008 22:15:07 +0000
Marc http://www.mars-iink.fr/Social-Blog-Club/?p=205 Le couple Google AdWords / Google Analytics est idéal pour optimiser vos campagnes de liens sponsorisés.
La question comment récupérer mes données AdWords dans Google Analytics est assez récurrente.
Bientôt un pas à pas sur la question…

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Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/google-adwords-google-analytics-le-couplage/feed

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55
Segments avancés VS filtres & profils
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/segments-avances-vs-filtres-profils
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/segments-avances-vs-filtres-profils#comments

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41
Fri, 21 Nov 2008 20:18:24 +0000
Maars http://www.mars-iink.fr/Social-Blog-Club/?p=174 Quelle est la différence entre les segments avancés et les profils ?
Je vais évitez de faire long, et me contenter de reprendre les conclusions de Jonathan, de Lunametrics (vous pouvez lire l’article complet, en anglais,ici) pour répondre à ceux qui se posent la question.

Segments avancés:

  1. Permet de segmenter tous vos rapports, à l’exception du tunnel de conversion, données historique comprise.
  2. Montre plusieurs segments sur un même rapport.
  3. De nouvelles segmentations qui n’étaient pas possibles avant avec les filtres : visites de plus de 10 secondes, visites avec plus de 3 pages vues,…
  4. Une interface web2.0 à la hauteur du reste de l’ergonomie, accessible même pour les non techniciens
  5. Lié à votre compte, donc utilisable sur tous les profils de votre compte Google Analytics (pour moi c’est une bonne et une mauvaise nouvelle pour l’instant )

Combinaison de filtres et profiles :

  1. Les filtres restent un outil puissant pour filtrer vos données et exclure certains type de trafic
    (ex: trafic interne)
  2. Ca reste la seule façon de segmenter votre tunnel de conversion (vision entonoir)
  3. Nécessaire pour avoir plus de 4 chemins de conversion
  4. Lié au compte Google Analytics, donc accessible pour qui vous voulez avec la possibilité de créer des restrictions.
]]>

Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/segments-avances-vs-filtres-profils/feed

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55
Segments avancés dans Google Analytics
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/segments-avances-dans-google-analytics
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/segments-avances-dans-google-analytics#comments

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41
Fri, 21 Nov 2008 17:29:12 +0000
Maars http://www.mars-iink.fr/Social-Blog-Club/?p=169 La segmentation avancée est l’une des nouvelles fonctionnalitées dévoilées par Google.
Cette fonctionnalité va vous permettre de donner plus de sens à vos données, et surtout plus rapidement.
Nous allons faire un premier petit tour de la fonctionnalité rapide pour que vous pussiez comprendre comment elle fonctionne.

Ceux qui utilisaient effectivement leur Google Analytics avaient certainement déjà des segments dans leur compte.Pourquoi est-ce primordial de segmenter vos données ?
Parce que sans segmentation vos chiffres sont des moyennes qui ne permettent qu’un constat global, mais aucune analyse qui permettrait des optimisations efficaces.

Par exemple pour un retailer qui travaillent dans plusieurs pays, l’analyse globale n’a pas vraiement de sens car les marchés et le comportement des internautes sont très différents. Aussi la première segmentation de données indispensable est une segmentation géographique.

Avant cette segmentation se faisait via des profiles. Pour chaque pays il fallait créer des profils, et au passage refaire toutes les configurations pour chaque profile :(

Désormais tous les segments géographiques peuvent être réalisés dans un seul, sans que vous ayez a reconfigurez tous les objectifs par exemple.

Comment créer le segment pour la France par exemple ?

Cliquer sur toutes les visites dans la partie segments avancés en haut à droite,
puis sur créer un segment avancé.

Vous pouvez maintenant aller chercher la valeur qui va vous permettre de créer le segment via le menu de gauche. Autre option qui peut être plus rapide, utiliser le moteur de recherche pour trouver le filtre. Dans notre exemple nous allons rechercher “pays”.

Après avoir glissé Pays/territoire dans votre outil de segmentation, et choisissez dans le menu déroulant la valeur. Valider la cohérence du segment en cliquant sur le lien tester le segment. Donnez un nom explicite au segment et enregistrez.

Voilà le segment France est fait. Maintenant procédons de même pour créer les segments des autres pays.
Voici disposez désormais d’autant de segments que de pays, et vous allez pouvoir faire des comparaisons au sein d’une même rapport.

C’est déjà pas mal comme fonctionnalité non ?
Encore une bonne surprise avec cette fonctionnalité, elle tape dans toutes les données disponibles en base.
Ainsi lorsque vous créer un nouveau segment, vous pouvez l’appliquer sur n’importe quelle date.

Nous aurons certainement l’occasion de voir d’autres exemples d’application.
Gardez bien à l’esprit que ce sont vos questions business et marketing qui seront à l’origine de vos filtres.

]]>

Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/segments-avances-dans-google-analytics/feed

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55
Tunning des rapports Google Analytics
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/tunning-des-rapports-google-analytics
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/tunning-des-rapports-google-analytics#comments

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41
Wed, 19 Nov 2008 20:36:37 +0000
Maars http://www.mars-iink.fr/Social-Blog-Club/?p=163 Grace à l’extension Greasemonkey vous pouvez modifier les pages des rapports Google Analytics.
Nous allons ici vous proposer de modifier en 5 minutes les rapports de trafic en y ajoutant des colonnes.

Lorsque vous analysez vos sources de trafic par conversion, le seul trie que vous permet Google Analytics est celui des taux de conversion. Malheureusement les sources aux meilleurs taux de conversion ont souvent un trafic trop limité. Du coup vous vous dites “ça serait bien si je pouvais trier par nombre de conversion au lieu de trier par taux”…

Remercions Jeremy Aube de ROI Révolution qui a créé un script qui fera le bonheur de ceux qui doivent optimiser les site de génération de lead.

Avant de mettre en place les scripts sur votre navigateur Firefox,il peut être utile de créer un nouveau profil Firefox.

D’abord commencez par télécharger et installer l’extension Greasemonkey.
Ensuite téléchargez et installez dans Greasemonkeys le script pour modifier les pages des rapports Google Analytics.
Et voilà !

Nous aurons très prochainement l’occasion de discuter des nouveaux rapports en détail.

]]>

Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/tunning-des-rapports-google-analytics/feed

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55
Google Analytics : Nouvelle version
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics-nouvelle-version
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics-nouvelle-version#comments

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41
Tue, 18 Nov 2008 02:15:43 +0000
Maars http://www.mars-iink.fr/Social-Blog-Club/?p=181 “Google Analytics a été remodelé pour vous permettre d’en apprendre encore davantage sur vos visiteurs, sur leur provenance et leur comportement sur votre site.”

Google Analytics a été boosté par de nouvelles fonctionnalités que vous allez adorer ! Petit tour en images.

Google Analytics (GAN) a annoncé au cours du eMetrics Summit de nouvelles fonctionnalités.
Petit tour rapide, nous aurons l’occasion de rentrer plus en détail sur ces fonctionnalités par la suite.
Au menu : rapports personnalisés, segmentation avancée, API, visualisation de données, et intégration avec AdSense, en bonus un petit coup de brosse sur le design de l’interface.

Rapports personnalisés :

Les rapports personnalisés devrait permettre de créer des rapport personnalisés à votre site et à votre activité, ce qui va rendre Google Analytics beaucoup plus flexible pour vos analyses. Vous devriez passer moins de temps à construire vos rapports. Je n’ai pas encore eu l’occasion de tester en détail mais ça ne saurait tarder.

Segmentation avancée :

Ca ressemble à la combinaison profils + filtres, qui vous permet de segmenter vos données.
A noter toutefois que vous pouvez créer des segments à la volée et les appliqués sur toutes les données depuis la mise en place de votre Google Analytics.

Visualisation de données :

Certains trouvaient que les graphique étaient le parent pauvre de Google Analytics, voilà qui devrait plaire aux visuels…

Ça a l’air top, non ?

Google Analytics et AdSense :

Coté ergonomie : légère modification de l’interface.


]]>

Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics-nouvelle-version/feed

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55
Optimiser ses campagnes avec Google Analytics
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/optimiser-ses-campagnes-avec-google-analytics
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/optimiser-ses-campagnes-avec-google-analytics#comments

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41
Wed, 12 Nov 2008 20:31:57 +0000
k113 http://www.mars-iink.fr/Social-Blog-Club/?p=145 Maintenant que vous savez ce que peut vous apporter le tracking de campagnes de Google Analytics, je vous propose de mettre en place un tracking. Nous allons regarder comment choisir les éléments qui vont remplir les variables que vous avez à disposition :
Source, Medium, Campaign, keywords, content.

Vous êtes nombreux à tatonner sur les noms à utiliser pour chacune de ces variables.
Au-delà des éléments choisi vous devez restez cohérent dans le temps, si vous souhaitez pouvoir comparer les performances de vos campagnes dans le temps. Par exemple si vous tracker vos campagnes aux clic sous le medium CPC, ne dites pas par la suite PPC ou même Cpc. Définissez des règles et respectez les.

Campagne : le pourquoi
Le nom de la campagne devrait vous permettre de répondre à la question “pourquoi”,
pourquoi vos visiteurs sont venus sur le votre site ?
Une campagne peut être déclinée sur plusieurs mediums et sources.
Par exemple, si vous faîtes une campagne pour la St Valentin, vous pouvez la décliner en email, Référencement naturel, référencement payant, et bannières. Par ailleurs, sur le référencement payant, la campagne pourra être relayée sur Google, Yahoo et MSN.
Les personnes qui viennent sur votre site à partir de la campagne viennent pour l’animation St Valentin, c’est ce qui les motive à venir sur votre site.
Pour la newsletter, vous pouvez utiliser l’objet pour plus de clarté.

Medium : le comment
Le medium devrait répondre à la question comment les internautes sont arrivés sur votre site.
Pour votre campagne sur Google AdWords votre medium devrait être cpc, ou ppc. Dans la mesure où Google utilise par ailleurs cpc dans le cadre de la connection AdWords/Analytics, il est préférable d’utiliser toujours cpc pour les campagnes au clic.
De même, pour éviter les confusion par la suite, utiliser toujours et exclusivement les minuscules.
Pour vos emailing utiliser email, et pour vos achat au cpm banniere.

Source : qui
La source devrait vous permettre de répondre à la question “qui”,
qui vous amène l’internaute sur votre site ?
Par exemple, si l’internaute vient d’une campagne AdWords, la source est google.
Si votre campagne de bannière est sur notre blog, la source sera social-blog-club.
Pour les emails la source pourrait être “news_11-11-2008″

Mots clés
Plutôt facile à priori, il s’agit des mots clés sur lesquels vous investissez.
Séparez les mots clés par des +, pour rester homogènes avec la connection AdWords : “formation-web-analytics”

Contenu :
Vous disposez également de la variable content pour faire des tests sur le contenu de vos campagnes.
Par exemple, pour votre campagne St Valentin, vous pouvez utiliser deux annonces différentes pour une même campagne AdWords, 2 bannières différentes ou encore deux emails. La variable content vous permettra de savoir quel contenu fonctionne le mieux.

]]>

Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/optimiser-ses-campagnes-avec-google-analytics/feed

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55
Tracking de campagne dans Google Analytics
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/tracking-de-campagne-dans-google-analytics
Strict Standards: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 73

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/link-template.php on line 98
http://www.mars-iink.fr/Social-Blog-Club/analytics-optimisations/google-analytics/tracking-de-campagne-dans-google-analytics#comments

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41
Mon, 27 Oct 2008 11:26:40 +0000
Maars http://www.mars-iink.fr/Social-Blog-Club/?p=139 En cette période un peu morose il est plus que jamais nécessaire de savoir quel sont les performances de vos campagnes et le ROI de vos investissements en acquisition de trafic.
Google Analytics vous permet de prendre d’analyser les performances de vos campagnes pour les optimiser et maximiser votre ROI.

Le tracking de campagne Google Analytics vous permet d’obtenir des rapports sur la performance des campagnes externes. Il vous aide à savoir quelles sont les campagnes qui ont engendré le plus grand nombre de clics publicitaires, quels sont les vendeurs qui ont entraîné un plus grand trafic vers le site, quels moyens de campagnes (email, bandeau, etc.) génèrent les meilleurs résultats, et quels efforts contribuent le plus au succès de votre site.

Les réponses que vous donnera cette fonctionnalité :

•    Quelles campagnes entraînent un plus grand trafic vers mon site ?
•    Quelles campagnes ont le taux de conversion de nouveaux clients le plus élevé ?
•    Quels formats publicitaires sont les plus efficaces ?
•    Quel média publicitaire (paiement au clic, bandeau, email, etc.) est le plus efficace pour moi ?

Les mesures à suivre pour optimiser vos campagnes

•    Clics publicitaires (lorsqu’AdWords et Analytics sont pluggés)
•    Taux de conversion : inscriptions, création de compte, consultation de page clé, etc
•    Mesures d’e-commerce : ventes, panier moyen, etc

Quelques actions à mettre en place pour maximiser le ROI de vos campagnes

•    Identifier et privilégier les campagnes au taux de conversion les plus élevés
•    Modifier ou supprimer les campagnes avec de mauvais taux de conversion
•    Liens sponsorisés : identifier les meilleurs mots clés et éliminer les mots clés inutiles

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