Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-settings.php on line 472

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-settings.php on line 487

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-settings.php on line 494

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-settings.php on line 530

Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 611

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el(&$output) in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/classes.php on line 728

Strict Standards: Redefining already defined constructor for class wpdb in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/wp-db.php on line 306

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/cache.php on line 103

Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/cache.php on line 425

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/query.php on line 21

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/theme.php on line 623

Strict Standards: Redefining already defined constructor for class WP_Dependencies in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/class.wp-dependencies.php on line 15

Strict Standards: call_user_func_array() expects parameter 1 to be a valid callback, non-static method GoogleSitemapGeneratorLoader::Enable() should not be called statically in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/plugin.php on line 311
Segments avancés VS filtres & profils « MARS IINK | Social Blog Club
Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/kses.php on line 947

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/kses.php on line 948

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/kses.php on line 947

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/kses.php on line 948

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/kses.php on line 947

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/kses.php on line 948

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 41

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 50

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 52

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 54

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CET/1.0/no DST' instead in /homepages/40/d243880784/htdocs/Social-Blog-Club/wp-includes/functions.php on line 55

Segments avancés VS filtres & profils


Quelle est la différence entre les segments avancés et les profils ?
Je vais évitez de faire long, et me contenter de reprendre les conclusions de Jonathan, de Lunametrics (vous pouvez lire l’article complet, en anglais,ici) pour répondre à ceux qui se posent la question.

Segments avancés:

  1. Permet de segmenter tous vos rapports, à l’exception du tunnel de conversion, données historique comprise.
  2. Montre plusieurs segments sur un même rapport.
  3. De nouvelles segmentations qui n’étaient pas possibles avant avec les filtres : visites de plus de 10 secondes, visites avec plus de 3 pages vues,…
  4. Une interface web2.0 à la hauteur du reste de l’ergonomie, accessible même pour les non techniciens
  5. Lié à votre compte, donc utilisable sur tous les profils de votre compte Google Analytics (pour moi c’est une bonne et une mauvaise nouvelle pour l’instant )

Combinaison de filtres et profiles :

  1. Les filtres restent un outil puissant pour filtrer vos données et exclure certains type de trafic
    (ex: trafic interne)
  2. Ca reste la seule façon de segmenter votre tunnel de conversion (vision entonoir)
  3. Nécessaire pour avoir plus de 4 chemins de conversion
  4. Lié au compte Google Analytics, donc accessible pour qui vous voulez avec la possibilité de créer des restrictions.
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